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Hi, I'm Colin Seal, founder of The Dog Line.
Over the years, I've had the opportunity to speak with thousands of dog owners and work with many different dogs, trainers and pet professionals across Australia.
One thing I've learned is that good dog training isn't just about having the right product — it's about understanding the dog, the owner and what they're trying to achieve.
That's why I created The Dog Line Affiliate & Partners Program.
It's a simple way for dog trainers, behaviourists and other pet professionals to recommend products they believe can genuinely help their clients, while also earning a commission from those sales.
The Dog Line started back in 2003 after I saw firsthand how a barking problem could put enormous pressure on a family.
My son's dog, Binty, was a medium-sized Ridgeback cross who had developed a nuisance barking problem when left home alone. The situation had become serious enough that we were worried he might have to be given away.
That experience made me realise there were many dog owners looking for practical help but simply didn't know where to start.
Since then, The Dog Line has grown into a business helping Australian dog owners with barking, training and dog containment.
I've always believed that the product is only part of the solution.
Good advice, correct setup and proper training are just as important.
That's something I want to continue through our relationships with professional dog trainers and pet businesses.
If you're a dog trainer or pet professional, you probably already recommend products to your clients.
The difference with our affiliate program is that when you recommend a suitable The Dog Line product, you can also earn a commission from eligible sales.
It's another way of making your expertise work for your business without changing the way you work with your clients.
You can recommend products that may complement your own training and services, including:
One of the things I value most about The Dog Line is the support we provide after the sale.
Dog owners often have questions about fitting, settings, training or using their equipment.
Our team is here to help them.
That means you don't necessarily have to become the product expert yourself. You can concentrate on training the dog, while we can help with the product side.
I'm particularly interested in working with genuine Australian dog professionals who care about getting good outcomes for their clients.
That includes:
You don't have to be a large business.
If you're a small independent trainer who genuinely cares about helping dog owners, I'd still like to hear from you.
It's straightforward.
Tell us a little about yourself and your business.
I'll take a look at your business and how you work with dog owners.
Once approved, we'll provide your unique affiliate code or tracking link.
When you believe one of our products could help a client, you can provide them with your affiliate details.
Eligible purchases made through your referral can earn you a commission.
It's as simple as that.
I don't want The Dog Line Affiliate Program to be just another program where you're given a link and left on your own.
I'd rather build genuine relationships with the people who recommend our products.
If you're a trainer, you understand dogs.
We understand the products and the technical side of dog training equipment.
Together, we can give dog owners better support.
That's the sort of partnership I'm interested in building.
There are plenty of dog owners who need help with barking, training, boundaries and containment.
Sometimes they need professional training.
Sometimes they need the right equipment.
And very often, they need both.
If you're already helping these people, I'd love the opportunity to work alongside you.
If you're an Australian dog trainer, behaviourist or pet professional and you'd like to find out more about becoming a The Dog Line Affiliate Partner, complete the application form below.
I'll personally be interested in hearing about your business and how you work with your clients.
I look forward to hearing from you.
Apply now!
Colin Seal
The Dog Line
[email protected]
It's a partnership program for Australian dog trainers, behaviourists and pet professionals. Approved partners can recommend suitable The Dog Line products to their clients and earn commission from eligible sales.
We're particularly interested in working with Australian dog trainers, behaviourists, canine professionals and pet businesses that regularly work with dog owners.
Depending on your clients' needs, you can recommend products such as dog training collars, bark collars, electronic dog fences, remote training systems and related accessories.
Not necessarily. We consider applications from a range of genuine Australian pet and canine businesses.
Once approved, you'll receive your unique affiliate details. Customers can use your referral link or code when purchasing eligible products from The Dog Line.
Yes. The Dog Line team can assist customers with product-related questions, setup and ongoing support.
We've been helping Australian dog owners since 2003. Our focus has always been on providing practical products, information and support to help people and their dogs.
Simply complete the affiliate application form on this page. We'll review your application and get in touch.